Finding an Identity for Calder Gardens

Finding an Identity for Calder Gardens is a case study that documents the branding process for the cultural center in Philadelphia dedicated to Alexander Calder's art. The book shows how the firm Karlssonwilker developed the visual identity, showcasing their concepts, reference images, and design rationale. It provides clear insight for design professionals into how a major institution establishes its visual language.

The 144-page publication also places the identity within the context of the overall project, which features architecture by Herzog & de Meuron and landscape by Piet Oudolf. The book includes commentary from the design team and an interview with Alexander S. C. Rower, President of the Calder Foundation. This content offers a full picture of the effort to unify art, architecture, and graphic design for the new site.