Plan and Play, Play and Plan

Plan and Play, Play and Plan is a guidebook for artists, designers, photographers, and other independent creators navigating questions of identity, direction, and practice. Written by Janwillem Schrofer, who served as director of Amsterdam's Rijksakademie from 1982 to 2010, the book draws on decades of pedagogical experience and interviews with a wide range of artists to offer analytical models for self-reflection and artistic development.

The book addresses how artists determine what they stand for, how they want to work, and how they can guide their own practice over time. It is published by Valiz and is intended for working artists and students across disciplines engaged in questions of creative identity and professional direction.