Brand Identification Manuals for Coca-Cola (1969–79)

Compiled from archival documents spanning 1969–79, Brand Identification Manuals for Coca-Cola explores a period in the company’s branding history that spans prolific advertising campaigns to a deep focus on modernist design systems. Most notably, the introduction of the Coca-Cola “Arden Square,” which exists as a global brand identifier to this day. Each manual in this compilation displays usage guidelines around logos, typography, packaging, color, and ephemera.

Limited first run of 1,000 books.

Specifications

528 pages
9.5 x 11.5”
Case-bound
Debossed cover with soft-touch lamination
Printed in Italy